In-house individual responsible for devising + implementing a cohesive brand blueprint that perforates multiple platforms including web, social media, collateral, advertising, messaging, revenue, advertorial, + editorial; the ultimate success due to an evolving system of creative, relationship, + strategy.
DIRECTOR OF MARKETING
Pasea Hotel & Spa | Tanner’s Restaurant | Treehouse Lounge
January 2020 – May 2020
Identified strategic trends + shifts from a creative/marketing/revenue lens to enhance brand recognition + individual guest spend
Pulled monthly PNLs, channel breakdowns, + site analysis to identify wins + opportunities for monthly strategy meetings
Managed development of Treehouse Lounge brand pivot
Crafted effective marketing to support sales + revenue objectives
Assisted operations + sales with promotions, ads + verbiage
Coordinated culture changes to enhance internal communication
Responsible for all website development
Devised series of revenue driving + pr driving packages
Designed, deployed, + tracked email blasts to designated target markets, through a revolving system of sell + share
Managed relationship with pr, digital, design, + social consultants
AREA MARKETING + COMM MANAGER
Santa Monica Proper Hotel | Calabra Rooftop | Palma Lobby Lounge | Onda Restaurant
Austin Proper Hotel
Downtown L.A. Proper Hotel
February 2019 – December 2019
Orchestrated, opened, + operated Santa Monica Proper, Onda Restaurant, Calabra Rooftop, Palma Lobby Lounge
Aided Austin Proper Hotel opening team
Coordinated details for pending 2020 opening of DTLA Proper
Constructed + spearheaded each property’s marketing calendar + strategy, along with corresponding strategy meetings
Assisted with creation + implementation of revenue driving packages
Responsible for cohesion between The Kor Group, Proper Hotels, + Kelly Wearstler Interior Design
Managed all Proper x Kelly Wearstler photoshoots including those with Matthieu Salvaing + The Ingalls
Championed creation of deliverables such as email blasts, flyers, presentations, brochures, + invitations
Managed local, national, + global media in partnership with 7 pr firms
Devised + led itineraries for media FAMs
Co-Managed team of 3 coordinators
Planned + attended events to further relationships with key individuals, potential clients, media, + partners
Collaborated with director of culture for onsite programming such as panels + workshops
Headed copy writers, designers, + content creators
Managed production of social media in conjunction with corresponding agency + contracted influencers
MARKETING + BRAND MANAGER
Malibu Beach Inn | Mani Hospitality
February 2016 – February 2019
Designed + managed cohesive company brand standards through logos, fonts, color palate, imagery, copy, + overall blueprint
Created, implemented, + managed social media for 6 Instagram handles, 6 Facebook pages, 1 Twitter handle, + 1 blog page
Built + managed website in partnership with web designer
Negotiated + contracted photoshoots, advertisements, advertorial, + media partnerships
Designed + executed video, advertisements, advertorial, presentations, brochures, + collateral
Managed all partnered firms including pr, sales representation, hotel design, digital design, printer, photo, + event production
Managed Marketing Coordinator
Planned + hosted onsite/offsite events to further hotel’s reputation
Entertained + guided clients, media, partners, influencers, travel agents, + VIPS
Designed internal departmental communication procedures
Designed external verbiage response practices
Curated + implemented revenue + pr driving packages
SALES + PR COORDINATOR
Fairmont Miramar Hotel + Bungalows
July 2014 – February 2016
Managed galas, press junkets, meetings, summits, + room blocks
Wrote + edited marketing + press materials
Scouted, contracted, + executed photoshoots
Conducted site inspections to procure business
Executed proposals + contracts
Pitched + secured media + influencers
CATERING COORDINATOR
Fairmont Newport Beach
May 2012 – Aug 2013
Conducted competitive analysis, staying abreast of industry practices
Formulated banquet event orders, menus, signage, collateral, comparative spreadsheets, + presentations
Supported team of 4 managers + 2 directors
Assisted with all pr efforts
EDUCATION
Communication Studies
Business Marketing
California State University Long Beach, CA
2012
cum laude
SYSTEMS
InDesign, Illustrator, Photoshop, Canva, SproutSocial, Tableau, STR, GoogleAnalytics, PowerPoint, Word, Excel, Teams, Cendyn, GoogleDrive, Facebook, Instagram, Twitter, OperaPMS, Infor HMS, Revinate, ALICE, Playlist Generation, OpenKey, Contentful, Wordpress, WIX, Squarespace
BRAND DEVELOPMENT PROJECTS
Thriving with PKU
A Little Revelry Blog
Influx International NPO
JKT Luxury
H+S Woodworking
Flooded Heart NPO
Graffiti Beach
Swoop Magazine
MISC. GIGS
Proper Giving, Proper Hotels
Member, Millennials in Travel
Contributor, Elite Daily
Graphic Designer, YAS Studio
Writer, A Little Revelry Blog
Team Captain, Westside Coalition’s Bowl-A-Thon
Official Easter Bunny, Fairmont
Model, Active Ride Video
Model, Deathaway Group
First Amendment Scholar + Debate Coach, CSULB
TA, Communication Department CSULB
AMA Magazine Start-up Committee, CSULB
PRSSA Secretary, CSULB
PRSSA Writer, CSULB
Personal Assistant, Terry Hawkins
Sustainability Committee, Fairmont Newport Beach
Front Desk Agent / Concierge / Night Auditor, Fairmont NB
Deli Meat Slicer + Box Girl, Vons Grocery Store
Clothing Folder, TJ Maxx
Hospice Volunteer, South Coast Hospital